“UNE ODE À LA FORME, UNE ODE À LA VIE”
I didn’t set out to create a studio. I followed a feeling—a quiet pull toward beauty, memory, and meaning. Somewhere between the pages I wrote, the images I collected, and the textures I touched, Ode began to take shape. It wasn’t about launching something perfect, it was about building something true.
For a long time, I was drawn to things that felt tender : a handwritten letter, a faded photograph, a gesture passed down. These small relics of everyday life reminded me that design isn’t just visual—it’s emotional.
It holds memory. It speaks softly, but it stays.
Ode is my way of preserving that softness in a loud world. It’s a studio, yes—but more than that, it’s a space for crafting stories you can hold. Whether it’s an identity, a printed piece, or a line of text, every project begins with listening—because the most powerful things we make often begin in stillness.
If you’re here, maybe you feel the same pull. I hope Ode can be a place where you find something that feels like home.
Doha Baouch, Founder & Creative Director
Atelier Ode is the creative space of Doha Baouch, a multidisciplinary designer, writer & photographer based between
the atlas mountains and the atlantic waves. Her practice rooted in the poetic bond between memory and photography, her work blends graphic design, photography, and editorial storytelling into visual experiences that are both functional and deeply felt.
With a background shaped by diverse collaborations—ranging from cultural institutions and independent brands to publishing houses—Doha brings a holistic, intuitive approach to each project. Her practice is guided by concept, craft, and a sensitivity to emotion. Whether she’s shaping a visual identity, composing an editorial piece, or designing tactile narratives, her process is anchored in care, detail, and timeless aesthetic.
Through Atelier Ode, she explores the intersection of design and narrative—creating identities, printed matter, and
scenographies that preserve the softness of what endures. It is a studio of gestures and storycrafting, where design
becomes a way of listening, remembering, and making meaning.
BRAND IDENTITIES
Full visual identity design from research
and positioning to brand guidelines and implementation.
PRINT DESIGN
Packaging, editorial and book design, signage,
and print production.
WEB DESIGN
Concept and design for physical products and
custom packaging.
ILLUSTRATION
Illustration and pattern design for brand identities
and special event invitations.