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“We are poems in a human form” “We are poems in a human form” “We are poems in a human form”

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Atelier Ode is an artistic and graphic design space that bridges the poetic with the conceptual. Rooted in a multidisciplinary practice, the atelier explores visual storytelling through graphic design, photography, and thoughtful editorial work.

“Art is not what you see, but what
you make others see."
— Edgar Degas




PHOTOGRAPHY
EXHIBITIONS


HAIK(E)U
↘

As part of Mai de la Photo, Walden to Merzouga unfolded as a collective exhibition shaped by the philosophy
of simple living and inspired by Henry David Thoreau’s reflections on civil disobedience, solitude, and nature.
The show brought together multiple artistic voices around a shared desire
to slow down, reflect, and reconnect with the essential.
Within this gentle constellation, the photographic series haik(e)u offered a visual whisper—minimal, meditative, and attentive to the fleeting. Like a desert poem, each image held space for silence, for breath, for the ephemeral beauty of the unnoticed. The exhibition invited viewers to embrace a slower gaze, one where art resists speed and simplicity becomes a radical form of presence.



“Something unreal seeps into the reality of the recollections that are on the borderline between our own personal history and an indefinite pre-history, in the exact place, where, after us, the childhood home comes to life in us [...] [I]magination, memory and perception exchange functions. The image is created through co-operation between real and unreal.”

— Gaston Bachelard, The Poetics of Space


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  • “There is a kind of silence that only
walking reveals, a rhythm, a breath.”

With each step, the world offers itself not as spectacle but as whisper—an unnoticed gesture, a flicker of shadow, a fleeting glint of light. In these in-between moments, a film camera becomes less a tool and more a companion.
Walking is not about arrival, but about presence. A slow ritual of observation, listening, and attunement. Through the lens of analog photography, the ephemeral is honored—the way morning light rests on a wall, the stillness of an abandoned path, the poetry of a street corner bathed in golden hour.
To shoot on film is to surrender to the unknown. No instant playback. No digital certainty. Just the weight of the camera, the grain of the film, and the patience to wait. Each frame becomes a trace of something once lived, now held in light and silver.
 These images are not documents in the traditional sense,
but fragments of mood and atmosphere—visual echoes of
an inner world projected onto the outer one. Slow images. Tender. Imperfect. Human.

“This growing archive is one of solitude and reverie.
A quiet collection of analog photographs taken during unhurried walks, where seeing becomes a way of being.”

Each image is a poem of the present—mapping what lingers between presence and absence, silence and sound, memory and moment.
In a world that rushes, this practice becomes a form of resistance. A soft dialogue with the world, carried by light
and time.
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“We are poems in a human form” “We are poems in a human form” “We are poems in a human form”

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 التصميم يخلق الثقافة، والثقافة تشكّل القيم”
“والقيم تحدد المستقبل
روبرت بيترز —




  • أود هو أستوديو فني يجمع بين التصميم والشِّعر، ليحوّل كل عمل إلى حكاية نابضة بالإحساس، نروي القصص عبر التصميم الغرافيكي والتصوير الفوتوغرافي والمشاريع التحريرية، محتفين بالتفاصيل الصغيرة واللحظات الصادقة في مرسم أود، نؤمن أن في كل فكرة قصيدة خفية، وفي كل تفصيل عالماً صغيراً من المشاعر ينتظر الاكتشاف

EDITORIAL
DESIGN

DIPTYK
ENGLISH
ISSUE
↘

 Unveiling itself as a digital masterpiece, the English special issue of Diptyk magazine made its debut in perfect harmony with the Dubai Art Fair. Designed as a curated window into the vibrant scene of contemporary African and Arab art, this edition offered a bilingual journey for readers. The issue wove a rich tapestry of artist profiles, critical essays, and visual narratives.

Each thread drawn from the most compelling artistic moments of the past year. More than a magazine, it served as a digital stage for emerging and established voices alike, capturing the spirit of a thriving art scene and extending Diptyk’s reach to a global audience with clarity, depth, and elegance.

THE VISUAL
COLLECTION
“SEE”
↘

 The visual identity of the publishing house SEE is rooted in the art of framing,
a concept borrowed from the world of photography, where every layout becomes a window to a deeper narrative. Inspired by the way photographers compose their shots to reveal layers of meaning and emotion.
The design embraces multiple points of view and plays with visual depth. Framing here is more than a technical choice; it becomes a metaphor for perspective, inviting readers to look closer, shift their gaze, and discover the unexpected.This identity celebrates the interplay between structure and spontaneity, where every frame tells a story and every composition stands as a unique expression.

CARTOGRAPHY COLLECTION
“MORPHO”
↘

    Morpho signifies form, a symbol of transformation and metamorphosis. It is much more than a mere title; it’s an ode to form, an exploration of the beauty and significance that can be found in every line, every curve, every angle. It embodies the graphic plasticity of the landscape and invites us to delve into the beauty of shapes that surround us.
    This project is a multidimensional piece merging scenography, photography, prose, and graphic design. This collection of books — a visual poetry book, a lens-captured odyssey, a sensitive map — is a homage to the artistic essence of travel journals as an editorial artistic medium. This graphic trip is a study of the sensitive cartography of the breathtaking Ait Boulli valley in a different way.


    BRANDING
    DESIGN

    LUXURIOUS
    RUGS
    MARRAKINE
    ↘

    Marrakine, rebranded in collaboration with The Week Before Studio, is a contemporary vision of Moroccan rug heritage. The project celebrates authentic craftsmanship from the Middle Atlas while introducing a renewed identity that bridges tradition with modern design culture.Through this rebranding, Marrakine affirms itself as more than a rug collection—it becomes a curated experience, honoring ancestral savoir-faire while speaking the language of today’s contemporary vision.

    PACKAGING
    DESIGN

    LUXURIOUS
    COSMETIC
    “LOUIZA”
    ↘

     LOUIZA is a Moroccan luxury brand offering handcrafted, organic products infused with the timeless essence of verbena. Through this unique identity, we strive to showcase the richness and authenticity of Moroccan heritage, highlighting the spiritual and healing virtues of this cherished plant, passed down through generations by our ancestors. 
    This brand is not only a tribute to the plant’s historical significance but also a celebration of its enduring power, honoring the spiritual connection and secrets that continue to guide us today. LOUIZA represents a fusion of the past and present, aiming to share Morocco’s deeply rooted wisdom with the world.
    Rooted in tradition yet embracing modernity, LOUIZA blends a memphistic contrast of experimental, handmade graphics with the vibrant colors that reflect Morocco’s rich cultural tapestry.


    UX.UI
    DESIGN

    MENTAL
    HEALTH
    “AZUR”
    ↘

    Azur evokes the radiant blue of a clear sky—an expanse that inspires serenity, openness, and calm. More than a color, it becomes a space for healing, a visual metaphor for mental clarity where users can come together and engage with the app as a tool for complementary therapy.
     This project marks the culmination of a graphic exploration into the field of mental health. It offered the opportunity to dive deep into its unique visual and emotional vocabulary, shaping a design approach that supports users in understanding and navigating their psychological journeys. 
    Through a sensitive and intuitive visual system, Azur empowers individuals to reconnect with themselves and embrace the therapeutic process with clarity and care.

    PUBLISHING
    HOUSE
    “TRIPODE”
    ↘

     TRIPODE is a prestigious publishing house with a rich history and a growing influence that spans across the globe. Over the years, it has established itself as a beacon of creativity and intellectual thought, consistently delivering innovative works that resonate with readers worldwide. Now, in a new era of digital transformation, TRIPODE is embarking on an exciting journey to reinvent its digital identity. 
    With a clear vision to bridge its esteemed legacy with the ever-evolving digital landscape, the publishing house is poised to create a dynamic presence that reflects both its storied past and its forward-thinking future. Through this rebranding, TRIPODE aims to seamlessly integrate innovation with its established values, setting the stage for a future where tradition and digital innovation coexist harmoniously.

    E-MAGAZINE
    “AYYUR”
    ↘

    «Ayyur» is a Moroccan e-magazine that embodies a modern graphic identity, utilizing our multilingual background as its foundation. It is devoted to the dissemination of Moroccan artistic culture and aims to serve as an inspirational wellspring for Moroccan creatives. This platform is intricately designed to cater to the community of graphic designers and art enthusiasts in Morocco, serving as both a source of entertainment and a means to enhance graphic documentation across various domains such as graphic design, music, and art.




    SPACE
    DESIGN

    AGITATEURS CRÉATIFS
    “SHOWTIME”
    ↘

    As part of the Agitateurs Créatifs exhibition at ESAV Marrakech, I collaborated with the Graphic Design department to bring the theme Show Time to life through a vibrant and cohesive visual narrative. Rooted in the spirit of collective creation, our work focused on crafting a bold visual identity, an intuitive signage system, and an engaging launch campaign that transformed Dar Bellarj into a stage for emerging artistic voices.
    Inspired by the aesthetics of performance, backstage energy, and visual rhythm, we embraced dynamic compositions, theatrical color palettes, and expressive typography to evoke a sense of anticipation and presence. The exhibition became more than a space—it became a scene, an act, a pulse. Every element, from directional signs to promotional materials, was carefully designed to echo the excitement of “curtains up” and invite visitors into a playful, immersive journey through student creativity.
    This collaborative experience was both a design challenge and a celebration of teamwork, where concept and context danced together to highlight the raw and radiant power of young creation.    It’s showtime! It’s showtime! It’s showtime! 

    INBOX & SOCIAL
    MEDIA DESIGN

    DIPTYK
    NEWSLETTER
    ↘

     As part of my experience with Diptyk, I designed and structured a series of editorial newsletters to reflect the magazine’s unique voice and visual identity. Each issue was conceived as a digital extension of the print publication—curated to highlight featured artists, upcoming exhibitions, and critical reflections from the contemporary art scene in Morocco and beyond. 

    My role combined content layout, typographic choices, and visual rhythm to ensure a seamless and engaging reading experience across devices. The goal was to preserve the magazine’s sharp editorial tone while offering readers a clear, refined, and visually coherent platform.
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