Atelier Ode
Projects
Journal

EDITORIAL
DESIGN

DIPTYK
ENGLISH
ISSUE
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 Unveiling itself as a digital masterpiece, the English special issue of Diptyk magazine made its debut in perfect harmony with the Dubai Art Fair. Designed as a curated window into the vibrant universe of contemporary African and Arab art, this edition offered a bilingual journey through the creative forces shaping the region today. Within its pixelated pages, the issue wove a rich tapestry of artist profiles, critical essays, and visual narratives—each thread drawn from the most compelling artistic moments of the past year.

More than a magazine, it served as a digital stage for emerging and established voices alike, capturing the spirit of a thriving art scene and extending Diptyk’s reach to a global audience with clarity, depth, and elegance.

CARTOGRAPHY COLLECTION
“MORPHO”
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    Morpho signifies form, a symbol of transformation and metamorphosis. It is much more than a mere title; it’s an ode to form, an exploration of the beauty and significance that can be found in every line, every curve, every angle. It embodies the graphic plasticity of the landscape and invites us to delve into the beauty of shapes that surround us.
    This project is a multidimensional piece merging scenography, photography, prose, and graphic design. This collection of books — a visual poetry book, a lens-captured odyssey, a sensitive map — is a homage to the artistic essence of travel journals as an editorial artistic medium. This graphic trip is a study of the sensitive cartography of the breathtaking Ait Boulli valley in a different way.

    PHOTOGRAPHY
    COLLECTION
    “SEE”
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     The visual identity of the publishing house SEE is rooted in the art of framing—a concept borrowed from the world of photography, where every boundary becomes a window to a deeper narrative. Inspired by the way photographers compose their shots to reveal layers of meaning and emotion, the design embraces multiple points of view and plays with visual depth. Framing here is more than a technical choice; it becomes a metaphor for perspective, inviting readers to look closer, shift their gaze, and discover the unexpected.
    This identity celebrates the interplay between structure and spontaneity, where every frame tells a story and every composition stands as a unique expression.


    “Something

    BRANDING
    DESIGN

    LUXURIOUS
    COSMETIC
    “LOUIZA”
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     LOUIZA is a Moroccan luxury brand offering handcrafted, organic products infused with the timeless essence of verbena. Through this unique identity, we strive to showcase the richness and authenticity of Moroccan heritage, highlighting the spiritual and healing virtues of this cherished plant, passed down through generations by our ancestors. 
    This brand is not only a tribute to the plant’s historical significance but also a celebration of its enduring power, honoring the spiritual connection and secrets that continue to guide us today. LOUIZA represents a fusion of the past and present, aiming to share Morocco’s deeply rooted wisdom with the world.
    Rooted in tradition yet embracing modernity, LOUIZA blends a memphistic contrast of experimental, handmade graphics with the vibrant colors that reflect Morocco’s rich cultural tapestry.


    PUBLISHING
    HOUSE
    “TRIPODE”
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     TRIPODE is a prestigious publishing house with a rich history and a growing influence that spans across the globe. Over the years, it has established itself as a beacon of creativity and intellectual thought, consistently delivering innovative works that resonate with readers worldwide. Now, in a new era of digital transformation, TRIPODE is embarking on an exciting journey to reinvent its digital identity. 
    With a clear vision to bridge its esteemed legacy with the ever-evolving digital landscape, the publishing house is poised to create a dynamic presence that reflects both its storied past and its forward-thinking future. Through this rebranding, TRIPODE aims to seamlessly integrate innovation with its established values, setting the stage for a future where tradition and digital innovation coexist harmoniously.

    UX.UI
    DESIGN

    MENTAL
    HEALTH
    “AZUR”
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    Azur evokes the radiant blue of a clear sky—an expanse that inspires serenity, openness, and calm. More than a color, it becomes a space for healing, a visual metaphor for mental clarity where users can come together and engage with the app as a tool for complementary therapy.
     This project marks the culmination of a graphic exploration into the field of mental health. It offered the opportunity to dive deep into its unique visual and emotional vocabulary, shaping a design approach that supports users in understanding and navigating their psychological journeys. 
    Through a sensitive and intuitive visual system, Azur empowers individuals to reconnect with themselves and embrace the therapeutic process with clarity and care.

    E-MAGAZINE
    “AYYUR”
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    «Ayyur» is a Moroccan e-magazine that embodies a modern graphic identity, utilizing our multilingual background as its foundation. It is devoted to the dissemination of Moroccan artistic culture and aims to serve as an inspirational wellspring for Moroccan creatives. This platform is intricately designed to cater to the community of graphic designers and art enthusiasts in Morocco, serving as both a source of entertainment and a means to enhance graphic documentation across various domains such as graphic design, music, and art.




    SPACE
    DESIGN

    AGITATEURS CRÉATIFS
    “SHOWTIME”
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    As part of the Agitateurs Créatifs exhibition at ESAV Marrakech, I collaborated with the Graphic Design department to bring the theme Show Time to life through a vibrant and cohesive visual narrative. Rooted in the spirit of collective creation, our work focused on crafting a bold visual identity, an intuitive signage system, and an engaging launch campaign that transformed Dar Bellarj into a stage for emerging artistic voices.
    Inspired by the aesthetics of performance, backstage energy, and visual rhythm, we embraced dynamic compositions, theatrical color palettes, and expressive typography to evoke a sense of anticipation and presence. The exhibition became more than a space—it became a scene, an act, a pulse. Every element, from directional signs to promotional materials, was carefully designed to echo the excitement of “curtains up” and invite visitors into a playful, immersive journey through student creativity.
    This collaborative experience was both a design challenge and a celebration of teamwork, where concept and context danced together to highlight the raw and radiant power of young creation.    It’s showtime! It’s showtime! It’s showtime! 

    INBOX & SOCIAL
    MEDIA DESIGN

    DIPTYK
    NEWSLETTER
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     As part of my experience with Diptyk, I designed and structured a series of editorial newsletters to reflect the magazine’s unique voice and visual identity. Each issue was conceived as a digital extension of the print publication—curated to highlight featured artists, upcoming exhibitions, and critical reflections from the contemporary art scene in Morocco and beyond. My role combined content layout, typographic choices, and visual rhythm to ensure a seamless and engaging reading experience across devices. The goal was to preserve the magazine’s sharp editorial tone while offering readers a clear, refined, and visually coherent platform for discovery and dialogue.


    MOTION
    DESIGN

    ESAV
    DIGITAL
    COMPAIGNS
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    As part of my collaboration with ESAV Marrakech, I developed a series of digital campaigns designed to reflect the school’s creative energy and cultural relevance. From concept to execution, each campaign was crafted to engage both students and the wider artistic community, highlighting events, programs, and the unique spirit of the institution. 
    Through thoughtful visual direction and tailored content strategies, the campaigns blended clarity with emotion—amplifying ESAV’s voice across social platforms while honoring its artistic identity.